What is a Back Link?

A back link is an external web site that links to your site. Google is one big Popularity contest, and sees a back link as a vote for your site (Link Popularity). Generally, the more back links you have the better your site will rank. A few key factors that will help you rank better:

  • The number of back links from different domains
  • The quality of those back links
  • How old your back links are

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