Category Archives: Search Engine Optimization

Google Forced to Use Less Deceptive Look for Ads in Search

Google was recently forced to launch a clearer design to distinguish ads from search results to follow updated FTC guidelines put in place on June 25, 2013. The top Ads are no longer as deceptive. Ads were formerly on a light yellow background with a tiny “sponsored results” line of text.

Advertisers and Google of course are definitely concerned about lower click-thru ratios. So far our adwords campaigns have not experienced any significant drops in performance.

Structured Data Testing Tool Not Working?

Are you getting the following error message when using Google’s Structured Data Testing Tool?

We are sorry. The service you requested is currently unavailable. Please try again later.

Solution:
Try disabling anti-spam plugins such as “Bad Behavior” for wordpress. We found that these plugins can conflict with Google’s tools.

Links:
http://www.google.com/webmasters/tools/richsnippets

Top 5 Useful WordPress Template Tags

<?php echo get_permalink(00); ?>

It’s good practice to use this code rather than hard coding links. If you hard code links (domain.com/original-path-to-link) then change permalinks for whatever reason (domain.com/new-path-to-link), you have to go back and recode every link manually. Using get_permalink(); is the solution. It keeps track of the Page/Post ID. To find out the id of a Page or Post, hover over the page/post and it should be visible in the status bar. Otherwise edit the page/post and you’ll see it in the url (www.domain.com/wp-admin/post.php?post=000&action=edit).

<?php echo get_category_link('00'); ?>

Same function as get_permalink() for cetegories. Make sure to use apostrophes around the ID. The wordpress codex has a complex method to achieve the same result instead.

<?php bloginfo('url'); ?>

Good to use in anything that links to your homepage such as your Header logo.

Example:
<a href="<?php bloginfo('url'); ?>">Homepage Link</a>

<?php bloginfo('template_directory'); ?>

A great way to link to any images in your template directory.

Example:
<img src="<?php bloginfo('template_directory'); ?>/images/logo.gif" />

<?php if ( is_page_template( 'template-filename.php' ) ) ?>

Are You Targeting Effective Keywords?

Choosing the right keyword isn’t as simple as guessing or copying your competitors keywords. As a matter of fact, it’s easy to choose the wrong keywords. Keywords which bring little to no search traffic per month. It’s not uncommon for companies to unknowingly waste months to several years pursuing worthless keywords.

When selecting keywords you need to strategically select keywords that generate the highest Search Volume per month. We help you identify the best target keywords for your specific industry based on aggregated data – not the opinion of a so-called guru. Why? Because Google┬« and other search engines use algorithms based on data to deliver generate their results.

We provide all of our services based on best practice. We provide this valuable keyword research service as a courtesy when you request a Free report.

Organic Listings vs Sponsored Listings

Whenever you search, The 1st thing that comes up is 1-3 Ads in a colored box (Sponsored Listings). Advertisers simply pay their way to the top. There’s also ads along the right side of the page. Next up you have your Organic Listings. Organic Listings are generated by Google’s Search Algorithm to provide users with the most relevant results. Statistically, Organic Listings are more effective and have a higher conversion ratio. Continue reading

How Long Will it Take To Get to Page 1?

We’d be lying if we said we could get you to Page 1 for your keyword tomorrow for an Organic Listing. The reality is that Google implemented several defenses to maintain quality standards for users, and this just isn’t possible. Google’s complex algorithm adjusts search results very slowly to prevent people from gaming their system. Continue reading