Whenever you search, The 1st thing that comes up is 1-3 Ads in a colored box (Sponsored Listings). Advertisers simply pay their way to the top. There’s also ads along the right side of the page. Next up you have your Organic Listings. Organic Listings are generated by Google’s Search Algorithm to provide users with the most relevant results. Statistically, Organic Listings are more effective and have a higher conversion ratio.
Which one is right for me?
If you’re budget allows it, it’s best to have both a Sponsored Listing and Organic Listing. If you need results right away, and you’re budget allows it, you should go with a Sponsored Listing. Overall, you’ll want to invest for the long term to reap the rewards that come with a high ranking Organic Listing.