Email Marketing is a way to keep in touch with your customers by sending newsletters and announcements through email communication. Learn how Email Marketing can enable you to engage your customers.
What is Email Marketing?
Email Marketing is one of the most powerful marketing tools available for developing relationships with your customers.
Why Do You Need Email Marketing?
You’ve built your website. You’ve spent time using search engine marketing to attract new visitors. Now, how do you keep them coming back and turn them into repeat customers?
Email Marketing helps you gather information from visitors and customers so you can send them valuable information about your products and services. Then, when they are ready to buy, you’ll be the first place they look.
Most website visitors don’t become customers on the first visit, but if you can keep them interested and engaged, you have a better chance of winning their business in the future. When it’s done well and with your customers in mind, Email Marketing is a powerful tool.
Get Started With Email Marketing Today
How it Works
Build Your Contact List
When visitors arrive at your website, use a customizable sign-up box to invite them to join your email list to receive useful information and valuable specials. You can add to your list by including email addresses you already have, but make sure your customers want to be included.
Create Your Email Campaign
visiblexposure will create a useful and educational message. Include special offers, but make your message meaningful and not too sales focused. Customers can unsubscribe, change their contact information or forward your message to someone else at a click of a button.
Track Your Results
Email campaign tracking reports show you who opened your emails and which links were clicked.
Features
Make Sure Your Message Gets There
Most Internet providers guard against bulk emailing, as it is a way of protecting their customers from SPAM. Email Marketing companies have high standards and strong relationships with Internet providers which allow them to send bulk emails.
Professional Mailing Practices Increase Customer Loyalty
Protect your customers’ privacy and preferences. By using a professional Email Marketing solution you can avoid breaching your list members’ confidentiality. Email Marketing services also provide automatic unsubscribe features to keep you on the right side of the law.
Email List Management Takes Away Your Headaches
Email Marketing saves you time by hosting the lists of your customer’s emails and automatically performing list management tasks; like signing up new members, editing so that members can change their information, and handling bounced emails for you.
Turn Prospects Into Customers
You can measure the number of emails opened, who opened what, and which links they clicked on. By understanding the individual and campaign results, you will know your customers better, and be able to build more effective future campaigns.
